/* Positionierungsseite und Rechtliches. Farben und Schrift aus ../tokens.css. */
*{box-sizing:border-box;}
html{scroll-behavior:smooth;scroll-padding-top:84px;}
body{margin:0;font-family:var(--font);color:var(--fg-1);background:var(--paper);line-height:1.55;-webkit-font-smoothing:antialiased;}
a{color:inherit;}
img{display:block;max-width:100%;height:auto;}
figure{margin:0;}
.wrap{max-width:1180px;margin:0 auto;padding:0 24px;}
:focus-visible{outline:3px solid var(--emerald-ink);outline-offset:4px;}
.skip{position:fixed;top:8px;left:16px;z-index:20;padding:10px 16px;background:var(--paper);transform:translateY(-160%);}
.skip:focus{transform:translateY(0);}
.top{position:sticky;top:0;z-index:10;background:var(--paper);border-bottom:1px solid var(--line-2);}
.top .wrap{display:flex;align-items:center;justify-content:space-between;min-height:64px;gap:20px;}
.brand{display:inline-flex;align-items:center;gap:9px;text-decoration:none;color:var(--ink);flex-shrink:0;}
.brand svg{width:26px;height:26px;color:var(--emerald-ink);}
.brand .nm{font-size:17px;font-weight:600;letter-spacing:-.01em;}
.brand .nm b{font-weight:300;color:var(--fg-3);}
.top nav{display:flex;align-items:center;gap:18px;font-size:14px;}
.top nav a{text-decoration:none;color:var(--fg-3);}
.top nav a:hover{color:var(--ink);}
.lang{border:1px solid var(--line);padding:3px 8px;border-radius:6px;font-size:12px;font-weight:600;letter-spacing:.06em;}
.btn{display:inline-flex;justify-content:center;align-items:center;text-decoration:none;border-radius:8px;padding:12px 18px;font-size:14px;font-weight:600;line-height:1.5;}
.btn.primary{background:var(--ink);color:var(--paper);}
.btn.primary:hover{background:var(--ink-deep);}
.btn.ghost{border:1px solid var(--line);background:var(--paper);color:var(--ink);}
.btn.ghost:hover{border-color:var(--ink);}
.btn.small{padding:8px 14px;font-size:13px;}
.cta{display:flex;gap:12px;flex-wrap:wrap;}
section{padding:88px 0;}
.alt{background:var(--doc-bg);border-block:1px solid var(--line-2);}
h1,h2,h3,h4{color:var(--ink-deep);}
h1{font-size:clamp(36px,4.4vw,54px);line-height:1.08;letter-spacing:-.03em;font-weight:600;margin:0 0 24px;max-width:16ch;}
h2{font-size:clamp(28px,3.2vw,38px);line-height:1.17;letter-spacing:-.025em;font-weight:600;margin:0 0 18px;max-width:26ch;}
h3{font-size:21px;line-height:1.25;letter-spacing:-.015em;margin:0 0 14px;}
h4{font-size:19px;line-height:1.3;margin:8px 0 12px;letter-spacing:-.015em;}
p{margin:0;}
.eyebrow,.label{display:block;font-size:11px;font-weight:600;letter-spacing:.09em;text-transform:uppercase;color:var(--emerald-ink);}
.eyebrow{margin-bottom:18px;}
.intro{font-size:17px;color:var(--fg-3);max-width:70ch;margin-bottom:40px;}
.hero{padding:80px 0;background:var(--doc-bg);border-bottom:1px solid var(--line-2);}
.hero-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:44px;align-items:center;}
.benefit{font-size:21px;line-height:1.4;font-weight:500;letter-spacing:-.01em;margin:0 0 18px;max-width:40ch;}
.lead{font-size:16px;color:var(--fg-3);margin-bottom:28px;max-width:58ch;}
.vehicle img{width:100%;mix-blend-mode:multiply;}
.vehicle figcaption{color:var(--fg-3);font-size:12px;margin:12px 12px 0;max-width:50ch;}
.vehicle strong{font-size:14px;color:var(--ink);}
.text-link{color:var(--emerald-ink);text-underline-offset:4px;}
.assignments{border-top:1px solid var(--line);}
.assignment{display:grid;grid-template-columns:minmax(0,3fr) minmax(0,3fr) minmax(0,5fr);gap:32px;padding:32px 0;border-bottom:1px solid var(--line);}
.assignment p{font-size:15px;color:var(--fg-3);}
.assignment h3{font-size:22px;max-width:17ch;}
.index{display:block;color:var(--emerald-ink);font-family:var(--mono);font-size:12px;margin-bottom:14px;}
.assignment .label{margin-bottom:10px;}
.assignment-result{padding-left:24px;border-left:2px solid var(--emerald);}
.assignment-result>p:first-of-type{font-size:17px;color:var(--ink);}
.assignment p.human{font-size:13px;margin-top:18px;}
.human strong{font-weight:600;color:var(--ink);}
.case{background:var(--ink-deep);color:var(--paper);}
.case h2,.case h3,.case h4{color:var(--paper);}
.case .eyebrow,.case .label{color:var(--mint);}
.case .intro{color:var(--line);}
.case-flow,.start-flow{list-style:none;margin:0;padding:0;display:grid;gap:28px;}
.case-flow{grid-template-columns:repeat(4,minmax(0,1fr));margin-top:48px;}
.case-flow li{border-top:2px solid var(--mint);padding-top:18px;}
.case-flow h3{font-size:22px;min-height:2.6em;margin:14px 0 12px;}
.case-flow p{font-size:14px;color:var(--line);}
.scenario-note{font-size:12px;color:var(--line);margin-top:28px;}
.shot{margin-top:40px;}
.shot>a{display:block;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--paper);}
.shot img{width:100%;}
.shot figcaption{font-size:12px;color:var(--fg-3);margin-top:12px;}
.case .shot figcaption{color:var(--line);}
.episode-section{margin-top:56px;scroll-margin-top:20px;}
.episode-section>h3{font-size:23px;margin-bottom:24px;}
.episodes{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px;}
.episode{display:grid;grid-template-columns:100px minmax(0,1fr);gap:22px;padding-top:24px;border-top:1px solid var(--fg-3);}
.episode-cover{display:block;align-self:start;border-radius:5px;overflow:hidden;}
.episode p{font-size:14px;color:var(--line);margin-bottom:14px;}
.episode .text-link{font-size:14px;color:var(--mint);}
.episode p.meta{font-size:12px;margin:8px 0 0;}
.core-points{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:32px;margin-top:40px;}
.core-points>div{padding-top:20px;border-top:1px solid var(--line);}
.core-points h3{font-size:18px;}
.core-points p{font-size:15px;color:var(--fg-3);}
.preview{display:flex;justify-content:space-between;align-items:center;gap:32px;margin-top:32px;padding:24px 0;border-block:1px solid var(--line);}
.preview h3{font-size:18px;margin-bottom:6px;}
.preview p{font-size:14px;color:var(--fg-3);max-width:68ch;}
.preview .btn{flex-shrink:0;}
.start-flow{grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;}
.start-flow li{border-top:1px solid var(--line);padding-top:20px;}
.start-flow .label{margin-bottom:14px;}
.start-flow h3{font-size:20px;}
.start-flow p{font-size:15px;color:var(--fg-3);}
.partner{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,4fr);gap:64px;align-items:center;}
.partner p{font-size:16px;color:var(--fg-3);max-width:65ch;}
.landscape{display:grid;gap:12px;}
.landscape span{display:block;padding:18px;border:1px solid var(--line);border-radius:8px;font-size:14px;}
.landscape span:nth-child(2){border:2px solid var(--emerald);color:var(--emerald-ink);font-weight:600;}
.closing{background:var(--doc-bg);border-top:1px solid var(--line-2);}
.closing .wrap{display:flex;justify-content:space-between;align-items:center;gap:40px;}
.closing h2{font-size:32px;max-width:28ch;}
.closing p{max-width:60ch;font-size:16px;color:var(--fg-3);}
.closing .btn{white-space:nowrap;}
.email{display:block;font-size:13px;margin-top:14px;text-align:center;color:var(--fg-3);}
footer{padding:32px 0 44px;border-top:1px solid var(--line-2);font-size:12px;color:var(--fg-3);}
footer .wrap{display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;}
footer .satz{font-weight:500;color:var(--ink);}
/* Rechtstexte nutzen dieselbe Grundgestaltung. */
.recht{padding:56px 0 72px;}
.recht .wrap{max-width:760px;}
.recht h1{font-size:clamp(28px,4vw,38px);max-width:none;margin-bottom:6px;}
.recht .stand{color:var(--fg-3);margin-bottom:32px;font-size:14px;}
.recht h2{font-size:17px;margin:28px 0 8px;max-width:none;letter-spacing:-.01em;}
.recht p,.recht li{color:var(--fg-2);font-size:15.5px;margin:0 0 10px;}
.recht ul{margin:0 0 10px;padding-left:22px;}
@media(max-width:1000px){
 .top nav{gap:14px;}
 .top nav>a:not(.lang):not(.btn){display:none;}
 .hero-grid{gap:28px;}
 .assignment{grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:20px 32px;}
 .assignment-name{grid-row:span 2;}
 .assignment-result{grid-column:2;}
 .case-flow{grid-template-columns:repeat(2,minmax(0,1fr));gap:32px;}
 .case-flow h3{min-height:0;}
 .partner{gap:32px;}
 .closing .wrap{align-items:flex-start;flex-direction:column;}
}
@media(max-width:760px){
 section{padding:60px 0;}
 .hero{padding:52px 0;}
 .hero-grid{grid-template-columns:1fr;gap:36px;}
 .hero-copy{max-width:620px;}
 .vehicle{max-width:500px;justify-self:center;}
 .episodes,.core-points,.start-flow,.partner{grid-template-columns:1fr;gap:28px;}
 .core-points{margin-top:28px;}
 .preview{align-items:flex-start;flex-direction:column;gap:20px;}
 .assignment{grid-template-columns:1fr;gap:20px;}
 .assignment-name{grid-row:auto;}
 .assignment h3{max-width:none;margin-bottom:0;}
 .assignment-result{grid-column:auto;}
 .index{margin-bottom:10px;}
 .intro{margin-bottom:28px;}
 .vehicle figcaption{margin-left:0;}
}
@media(max-width:480px){
 .wrap{padding:0 16px;}
 .top .wrap{gap:10px;min-height:60px;}
 .top nav{gap:10px;}
 .brand{gap:6px;}
 .brand svg{width:22px;height:22px;}
 .brand .nm{font-size:16px;}
 .btn.small{font-size:11px;padding:8px;}
 .lang{padding:3px 6px;}
 .benefit{font-size:20px;}
 .case-flow{grid-template-columns:1fr;gap:24px;}
 .case-flow h3{margin-top:10px;}
 .episode{grid-template-columns:82px minmax(0,1fr);gap:18px;}
 .episode h4{font-size:18px;}
 .closing h2{font-size:28px;}
}
@media(max-width:359px){.top nav>.btn{display:none;}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto;}}

/* Fachliche Orientierung: Vorgänge und Termine vor Kampagnenbegriffen. */
.vehicle figcaption a{display:inline-block;margin-top:8px;color:var(--emerald-ink);text-underline-offset:3px;}
.partner .partner-note{grid-column:1/-1;max-width:none;border-top:1px solid var(--line);padding-top:22px;font-size:14px;}
.partner-note strong{color:var(--ink);}
.anchor-alias{display:block;scroll-margin-top:84px;}